Staff at BP stores in Kent, Essex, Sussex, Hampshire, London and Brighton areas have raised £12,500 in just three days for Children’s Liver Disease Foundation (CLDF).
The South East team was inspired to join in the charity’s national fundraising day, Big Yellow Friday by their regional manager, Adam Whitehouse, whose five year old daughter, Enola, was born with the rare liver disease, biliary atresia.
“Thanks to fantastic medical treatment when she was just a few weeks old, Enola is currently well,” explains Adam, who lives in Rochester. “However, we were humbled by some of the stories we heard from other families while we were in hospital; we really value the support which CLDF offers to families in our situation and we know that we may well need them again one day, so I was delighted that my colleagues chose to support Big Yellow Friday so enthusiastically.”
Some 80 stores across the south east region took part with a variety of fundraising activities from yellow fancy dress days to custard eating challenges. One store manager even allowed her team to donate 50p per egg and smash them over her head!
And in order to boost fundraising futher, Adam and eight of his colleagues took part in the Milton Keynes half marathon on March 11.
“It was hard work but everyone made it home smiling” says Adam. “In fact we enjoyed the whole experience so much that we are aiming for bigger things next year!”
Alison Taylor, Chief Executive of Children’s Liver Disease Foundation commented: “CLDF is the only UK charity dedicated to fighting all childhood liver diseases, by providing information and emotional support, funds for research and a voice for all those affected. In order to do this however, we rely almost entirely on voluntary donations, so we are delighted and very grateful for the support of BP’s south east region. It is a fantastic fundraising total and will enable us to continue our work with families throughout the south east and the rest of the UK.”